Guest post by Joel McCarthy
Kick-Started
In my last/fourth year in the Motion Picture Program at Capilano University my class had to focus on making development projects, most
of which were developing feature films and web series. My good friend, Bryant Boesen, (an
eccentric free spirited individual whom I’ve partnered on a ton of projects)
approached me and told me he wanted to develop a documentary about taking his
parents to Burning Man and asked if I wanted to produce and DP the
project.
I loved the idea of the project,
but in all honesty I didn’t think it would materialize when I optimistically responded. Next thing you know, Bryant’s Parents
were on bored, and we were making a Kickstarter pitch video (they also didn’t
believe it would end up happening.) On the morning of April 27th,
2012 we launched our Kickstarter Campaign asking for $10,000. It was two days
after me and Bryant finished our last day of film school and we were already
blitzing all of our family and friends on Facebook and Twitter with our
campaign.
Later that same day I drove to
Seattle for a film festival which my Capilano 3rd year film “Why
Does God Hate Me” played in. The
campaign had been live for about five hours when I checked into my hotel room
and decided to quickly see how our campaign was going. I logged on to Kickstarter and to my
surprise we already were at $2,200 and were just hours into our campaign. My jaw dropped and not caring about the
long distance minutes, I called Bryant and I distinctly remember him picking up
the phone and saying, “I guess we are going to Burning Man.” That was the day I was certain that
this would happen, and to make it official, I announced during the Q&A of
my film to a room of 800 people that I was going to Burning Man in two months
to shoot my first feature.
Green-lit(ish)
When I came back from Seattle we
jumped right into prep. We kept
pushing the campaign pretty hard. We even had a big party fundraiser and raised
over a thousand dollars for the project. We were flying towards our Kickstarter
goal. On June 25, 2012 the
campaign was over. We had $10,371 and 176 backers on Kickstarter. At that point
we were already prepping and shooting scenes of us going costume shopping and
interviews about our expectations.
We instantly got an RV secured
from a kind stranger, which seemed too good to be true (later we would find out
it was), and I had researched everything I could find on photography and
videography at Burning Man. It is
not a film friendly location; there are dust storms that happen about every
hour our of the day, the location is famous for overheating cameras, and once
again there are freaking dust storms that happen every hour of the day!
We decided after extensive
research that we were going to shoot on Canon 5d MKII DSLR, with L series lenses,
which are advertised as weather proofed.
Also the 5D’s overheat a lot less than the 7D’s. We hadn’t received our Kickstarter
money yet but at two weeks before the production I had maxed out two credit cards
and spent all of my savings getting tickets and equipment.
Kick Stopped
Unfortunately, what I didn’t know
at the time was Bryant was secretly fighting a battle with Kickstarter, trying
to get the funds. Kickstarter, at
the time, was only for Americans and we figured with Bryant being a duel
citizen that this wouldn’t be a problem.
Unfortunately Kickstarter and Amazon payments wouldn’t pay us, and every
time we tried to find a solution they would just point the finger at each other.
We tried to find the solution, days away from not being able to access
donations from Kickstarter. We
were told the only way we could get them were to get Bryant an American
passport or drivers license.
Bryant, at the time, had never driven a car, so it seemed a bit
far-fetched to bet it all on him getting his license first try. Plus we needed
a permanent residence for him in the USA.
As for the passport, they wouldn’t let us rush a non-resident’s first
American passports, and our odds were very low at getting it in time. We were stuck in a really terrible
situation and I was taking the biggest blow financially.
Five days before we were to leave
for the trip I sat down with Bryant and Li (Bryant’s mom) and talked about our
options. After much debate we decided to start a new campaign on indiegogo and
attempt to get A) more press, B) all our donators to re-donate, and C) possibly
more money. So we quickly ran into the backyard, shot an intro to our indiegogo
video with our shiny new Canon 5DMk II and slapped that onto the front of our
Kickstarter video and launched it right away.
Indiegogo Pitch: http://www.youtube.com/watch?v=Ppm9QgAqXp8
We got on the phones
that night and started calling every one of our backers who had added a phone
number to their donation and plead to have them re-donate. Some did, some didn’t, some donated
more, some less, but things were starting to look up. Or so we thought.
Transportation issue
During the same week
we were “Kick-stopped” we were also immobilized in two ways. Li (Bryant’s Mom)
broke her ankle just days before the trip and we lost our RV; the random guy
that promised us the RV had second thoughts and dropped out at the last minute.
We had no money, no car, terrible luck and I was sleep deprived from the stress
of this endeavor. We started
calling everyone on craigslist with an RV, asking if we could rent it for a
week. We even knocked on people’s
doors with RV’s parked outside of them. But we had no luck. Then two days before we left our luck
turned around big time.
Things are looking up!
We were at $4,000 on Indiegogo with 2 days before we were
going to leave for Burning Man. I
was flat broke hoping my last gas tank would get me through prep and we
wouldn’t be able to touch our indiegogo money right away. I got a phone call from the head of the
film department at Capilano University, Bill Thumm. At this point I was a sleep deprived, scatterbrained mess,
but trying my best to play it cool because I didn’t want him to know that the
first round of degree grads from Cap were already falling on their faces. He asked me what happened with Kickstarter, I explained the dilemma, and he calmly responded,
“Okay, let me make some phone calls.” I didn’t know what that meant and I
didn’t want to get my hopes up.
After about an hour or two (which seemed like 10 hours) I got a phone
call back from him telling me to come to the school and pick up a check for the
remaining balance of our indiegogo campaign; I started to tear up. Hopefully
Bill didn’t notice. I was extremely touched to know that my school believed in
our project and the gesture got me really fired up to make this movie.
We also got a message
from a stranger from Eastern United States message asking if we wanted him to
deliver a 14-foot crane for free; it seemed like things were starting to look
up.
Now all we needed was a vehicle. I
posted plea’s on Facebook and Twitter, RV rental places were fully booked up or
wouldn’t allow their vehicles to go to Burning Man (because the desert and heat
is extremely harsh on RV’s and cars) and we were running out of time.
Then another miracle
happened. In writing class you are
always told that you can’t solve your problems with a “Deus ex Machina” (a god
like device ie: Magic, or a phone call that solves everything). But out of the
blue we got another phone call, this one was from someone who had no idea we
were even scrambling. Henry is an
obnoxious party animal Australian.
At the time him and Bryant were just acquaintances but he was calling to
tell us that he just bought a 40ft school bus and needed to fill it with people
for a trip to Burning man. Keep in mind this was at 9pm two days before the
trip. Bryant turned to me and said, “So my friend just bought a green 40 foot
school bus and he needs more bodies for his trip to Burning Man. Should we join
them?” Without hesitation I said “Get us on that bus. That’s good TV.”
Getting to Burning Man
The ride to Burning Man would have been amazing if I wasn’t
a time efficiency freak. The bus could
only do 40mph maximum (most of the speed limits were 70mph) and the group of
people we were with didn’t know how to do a five-minute pit stop. Every time we
stopped it turned into a 45-minute or longer ordeal. I couldn’t believe how inefficient these guys we were
traveling with were. One morning we spent 3 hours at a Walmart. We would go in to
buy supplies, then we would get to the vehicle and someone would say, “No way
you bought I Bike. I want a bike now.” And then it was water. And then it was
alcohol, etc. That being said, the bus ride was never dull and it made for
great documentary set pieces. We arrived at Burning Man over 24 hours later
than planned.
At Burning Man
We arrived at Burning Man in the middle of a dust storm
heavy night. We found some empty
space to camp that was next to a row of outhouses on a plot reserved for a group
called “The Tuna Guys camp”, which are a group of 60-year-old Oregon fisherman
who serve free tuna at Burning Man. We were exhausted and tired and needed to
settle in somewhere, so Bryant went up to the leader of the Tuna Guys (Neutron)
and asked if they had any extra space. We thought they were going to say “No”,
but one of the Tuna guys piped up; “Hey, I saw you on the Kickstarter!” Turns out they all knew about the
documentary and let us camp with them.
While everyone went to
sleep, Bryant told me to leave the camera and come for a walk. We walked to the
center of the Playa to ‘the Man,’ the iconic structure of Burning Man, and
climbed to the top it. At that moment I realized this is actually happening.
That was the moment where I fully digested what we were doing.
The shooting went well.
It was difficult at times to motivate a crew because it was like telling children
at Disneyland that they can’t go on any rides. That being said, I am really happy with the footage we got.
I am not going to ruin any of the surprises of the Playa, but I will mention
that we did manage to get some amazing Aerial shots for the price of one Cuban
cigar.
Post Production update:
The film is near picture lock and we hope to be finished the
film in November in time to submit to South by Southwest. It has been a
difficult process in the edit, we had a ton of footage, and at numerous points we
had to prioritize paid-work to keep pay our bills during the editing stage. That said, it is shaping up to be a fun,
entertaining film and I can’t wait to show the public soon. Hopefully we will have
a screening at Cap!
View the Trailer: http://www.youtube.com/watch?v=AnEaw8NvXto
Love this entry on your blog ~ and going to read some more! Looking forward to screening the film, I am so so so happy for everyone involved! Guess you found out in the eleventh hour, "the playa provides"... even when you hadn't stepped one foot in the dust yet! )'( ♥
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